I worked with a partner and we had to make a campaign for a product we were promoting. The campaign was marketed to college students and encouraging them to be more active around campus with Fitbit.
We focused our campaign around college students and the details on how being active is beneficial to one's health. Decal footprints would be placed around campus with the saying "Every Step Counts" promoting Fitbit.
There would be challenges around campus to encourage students to win Fitbit merchandise, with a chance to win a free Fitbit watch.
Air punchbags would be placed in the shape of the Fitbit logo and students can go and punch their frustration or have fun hitting them. Each punchbag would have facts about being active and more info about Fitbit.
